Tonaton.com is celebrating 5 years of being Ghana’s largest online marketplace with a number of activities scheduled throughout the year to mark the successes recorded by the company.
Tonaton started operations in 2013 when Ghanaians did not have a grasp of online marketing and the industry was just beginning. Today Tonaton records more than 6 million visits month on month and has made it possible for more people to adopt the internet for transactions.
Zubair Riaz, Managing Director of Tonaton who was commenting on the achievement noted that the decision to commence operations in Ghana was due to the fact that Ghana was an underserved market and there was the need to add some value into people’s lives by providing them a platform to aid business transactions.
“The idea was to help the community buy and sell easily online. We tried to first connect to people by picking up the language and localizing the brand and making it one they could resonate with”, he said.
Nowadays an increasing number Ghanaians have adopted ecommerce platforms as the main means of buying and selling because they are able to compare from a number of deals before making a purchase and have come to understand that with a few precautions it is safe to do business online.
Speaking about the company’s achievements chalked during the past five years Mr. Riaz touched on the growth of the internet and its impact on online related business and products.
“Ghana is progressing so I think Tonaton is set to do well. I would want Tonaton to be the number one place when people talk about buying and selling and based on our achievements within the five years we have been in operation we are definitely on our way to making that happen,” he adds.
As part of the festivities staff celebrated a week of fashion, food, sports and topped it off with a trip to Aqua Safari where they engaged in various water sports to cap the celebration.
Over the past years Tonaton has won a number of awards including Winner of 2015 Excellence in E-commerce Award – Maiden Ghana Auto Awards
- Winner of Best Oil and Gas online jobs platform – Oil and Ghana Awards
- Winner of Best Non Ghanaian Startup 2015 and 2017
Tonaton has also been at the forefront of Autism awareness in Ghana by driving autism awareness as our CSR campaign via #GreenHeart