How Apple’s iPhone Changed The World In A Decade

2017 marks the 10-year anniversary of the first appearance of the iPhone! Apple’s first iPhone was released 10 years ago this week – on June 29, 2007. While it wasn’t the first smartphone, it leapfrogged far beyond the competition and launched the mobile revolution and ever since, few industries or societies have been left unchanged. In this blog article by Tonaton.com, we give you an industry review of the iPhone from inception to the iPhone 7.


  1. The iPhone put the internet in everyone’s pocket

When Steve Jobs first unveiled the iPhone, he described it as a ‘a revolutionary mobile phone,’ a ‘widescreen iPod with touch controls’ and a ‘breakthrough Internet communications device.’

While it’s called the iPhone, it’s that last part — the internet device — that has had the biggest effect on the world. That’s most obvious in an Ericsson research which showed the usage of mobile voice — relatively steady growth — and exploding mobile internet traffic — boosted by iOS and Android apps, photos and especially video — over the years.

  1. The iPhone transformed photography from a hobby to a part of everyday life

The iPhone, along with their attendant photo-editing apps and high quality in-built cameras, put good cameras in everybody’s pockets and we all became prolific photographers. The simultaneous rise of social media platforms, in turn, gave us a place and a reason to post our photos.

  1. The iPhone App Store changed the way software was created and distributed

Apple launched its App Store in 2008 — a year after the iPhone’s launch — with 500 apps. Now there are 2.1 million on the App Store and 3.4 million on its Android competitor Google Play, according to app measurement company App Annie.

  1. iPhone apps changed everything, even how people work

On-demand work began with the first internet boom in the late 1990s. But their numbers didn’t become substantial until the advent of smartphones with GPS chips and on-demand marketplace apps like Uber, according to Steve King, a partner at Emergent Research, which collects on-demand workforce data along with tax-prep company Intuit.

  1. iPhones have changed little things, too, like gum sales

Supermarket checkout lines — strategically stocked with magazines and candy — were for a long time a major point of sale for gum. Consumers waiting on line to pay would look around and make impulse buys. Now, however, we’re so consumed with our phones that we’re not reaching for a pack of gum to stave off our boredom. Indeed, gum sales have declined 15 percent since 2007, the year the iPhone came out, according to market research firm Euromonitor International.

  1. iPhones became our fastest-growing obsession — not always for the better

People spent more time consuming media last year than ever before thanks to smartphones. Socializing, which used to be a non-media activity, now occurs on social media and over mobile connections. Time spent on the mobile web has also cut into other media activities, such as reading physical papers and watching TV.

  1. In Ghana iPhones have become a status symbol

Run a check on Tonaton.com or any of the many online classifieds sites in Ghana and you will notice that a lot of people are interested in either owning or trading in the iPhone 7, 6 or even 5. Such has the iPhone become a status symbol in Ghana that you can only claim to have ‘truly arrived’ if you use the latest version of the iPhone.

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