Apple iPhone 12, iPhone 12 Mini Now Available in Purple Color

Apple recently announced a new color for the iPhone 12 and iPhone 12 mini. The iPhone 12 and iPhone 12 mini form part of the iPhone 12 series of devices which were announced and released last year, 2020. Apple announced purple as the new color option for the flagship smartphones. The company believes the color “complements the beautiful flat-edge design of iPhone 12”. The good news is, you can get the new color without having to pay extra. 

The iPhone 12 and the iPhone 12 mini have always been the more colorful devices in the series. It makes perfect sense that Apple chose those two instead of their larger pro partners; the iPhone 12 Pro, and iPhone 12 Pro Max

The iPhone 12 is Apples’s best offering in the smartphone department. Of course, until the next iPhone is out. Until then, Apple has added a new funky color. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes…” Apple’s senior vice president of Worldwide Marketing, Greg Joswiak said during the event. The new purple iPhones and the all-new AirTag will be available for preorder starting from 30th April 2021. 

Apple, like other tech giants, holds periodic events to announce their latest technology and these revelations can often come with leaps in technological advancements. Their latest event held on the 20th of April saw various announcements of Apple devices and plans. 

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The Purple iPhone 12

Source: Apple

The iPhone 12 was originally announced by Apple on the 13th of October 2020. Together with it came the iPhone 12 mini, the iPhone 12 Pro, and the iPhone 12 Pro Max. All four devices were announced in the same event; similar but different enough to attract different price tags. 

The iPhone 12 features an upgrade to 5G technology allowing higher speeds in downloading, streaming, and browsing. A Dolby Vision HDR video recording up to 30 fps has been added to the camera. The device is powered by Apple’s latest chip, the A14 Bionic chip. It is said to be the Fastest chip in a smartphone. 

The new iPhone 12 and iPhone 12 mini in purple color adds some spice to the iPhone which is gaining more and more competitors are flagships are announced.  

Other Device Announcements

Apple announced other notable devices and upgrades worth mentioning. They are the all-new AirTag, the iMac 2021, the iPad Pro 2021, and a new Siri Remote for the Apple TV. 


Source: Apple

We have all had that experience where we step out for the day only to turn back for something we forgot only to spend a lot of time searching for it. The AirTag is an electronic device that allows you to tag your items and track them using your iPhone. 

Let’s say you lose your keys. Where do you begin to search for it? AirTag will help you figure that out. Right from the app, you can have a direction to where you can find it. As you move closer, you will be able to set the AirTag device to beep to allow you properly locate it using the sound and direction. Precision Finding with the AirTag is compatible with iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, iPhone 12 and iPhone 12 mini, and iPhone 12 Pro and iPhone 12 Pro Max

The AirTag is marketed as capable of working for an entire year on a single battery which is non-rechargeable much like what manufacturers out in watches. All you need to do is replace it when the time comes. The mobile app will alert when the battery needs changing. 

How the AirTag Device Works


If purple is your favorite color or you simply love purple-colored devices, here’s the time you say yay and go get the purple iPhone 12 or the mini version. If you are like us, sometimes finding it difficult to find your items, then AirTag should put some smiles on your face. We did a comparison of the iPhone 12 and iPhone 11, you should check it out if you are at the crossroads. 

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